Mobile phone; a challenge to public media

way challenging newspapers and billboards.
Telecom expert Mohammad-Reza Ahmadi-Zadeh, in conversation with MOBNA, said that mobile phone subscribers are in general not interested in newspaper advertisements but read SMS messages as curiosity and, more often than not, are influenced by them.
He indicated that in most developed countries, the consumer’s consent is first obtained before such practice.
Ministry of Information & Communication Technology has announced, however, that those subscribers who do not wish to receive advertisement SMS should report to telecom service bureaus and ask for the service being withdrawn.
Some telecom experts, however, believe that such operators must seek subscribers’ permission first before transmitting such messages.

132